Ben Allen

New Direct Marketing Trends to Grow Your Business

Earlier, Direct marketing simply involved sending a mail or brochure to a list of people. But with the emergence of social media platforms like Facebook and Twitter, rules for direct marketing services have changed. Your existing and potential customers e... Read >

Advantages of Intelligent Mail Barcode (IMB)

The Intelligent Mail Barcode (IMB) seeks to replace its predecessors the POSNET and PLANET barcodes for postal mail. It was created in an effort to increase deliverability and efficiency within the USPS. As the USPS added services to help track and ensure... Read >

Direct Mail Postal Regulations

At some point, those involved in the direct mail industry have heard a story about a direct mail project that took a costly turn at the moment of mailing because someone failed to check if the format and content of the mail piece met post office direct ma... Read >

Best Practices to Develop a Direct Mail Campaign

Planning a direct mail project can be a grueling and sometimes stressful task. If it is a first time direct mail planner or a frequent direct mail campaign that just doesn't seem to go as smooth as it should, we may have some helpful tips that could assi... Read >

Digital Printing vs Offset Printing – Make a better choice

Digital printing is a great technology when paired with projects that fit it well. It is environmentally friendly, projects can be turned quickly, and on appropriate projects, you would not see any degradation of quality compared to offset printing. A... Read >